B2B Digital Marketing Executive

The B2B Digital Marketing Executive will drive Y Ventures Enterprise's digital marketing efforts, with an initial focus on B2B lead generation and prospecting. As our business specializes in academic books and publishing, our target customers include universities, academic institutions, libraries, and other organizations that may require academic publications. The role will involve hands-on use of tools such as Apollo, LinkedIn, and the company website to identify potential business customers, reach relevant decision-makers, build qualified prospect databases, and improve lead generation efficiency. The role will also contribute to website optimization and other digital marketing initiatives, with opportunities to expand into SEO, paid advertising, and broader digital marketing strategy as business needs evolve. Additionally, the role requires close collaboration with internal tech teams and external vendors to evaluate, implement, and improve digital solutions that support business growth.
Key Responsibilities:
Evaluate and hands-on operate digital marketing and prospecting platforms (Apollo, LinkedIn, the company website, and comparable tools) to scale B2B lead generation for Y Ventures Enterprise
Assess vendor-proposed technical solutions, timelines, and claims (e.g. from YV Lab or outreach vendors), and advise the team on whether they are reasonable
Implement recommended tools or approaches directly, rather than providing advisory input only
Hand off qualified leads and outreach-ready contacts to telemarketers and interns for follow-through
Contribute to website content and ongoing digital marketing strategy
As capability develops, take on direct outreach and vendor negotiation or challenge conversations on Y Ventures Enterprise's behalf
0–2 years' experience in digital marketing, sales support, or a related field; internship or project experience is welcome
Practical, hands-on experience with digital marketing or prospecting tools (Apollo, LinkedIn, CRM systems), or demonstrated ability to pick them up quickly and independently
Working knowledge of IT systems, software, APIs, and website maintenance sufficient to form an independent view on vendor claims
Strong ownership mindset — comfortable running with a tool or task with minimal oversight
Strong communication skills across business and technical stakeholders
Motivated to grow from a marketing/technology-focused scope into direct business development (outreach, negotiation) over time